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Account Management for Organisations
Learner Ground

Video & PDF Combined Course | Instant Access for Life | Learn on a Whim | For People in a Hurry

Summary

Price
£12 inc VAT
Study method
Online, On Demand
Duration
0.9 hours · Self-paced
Qualification
No formal qualification
Certificates
  • Reed Courses Certificate of Completion - Free
Additional info
  • Tutor is available to students

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Overview

The "Account Management for Organisations" course offers a comprehensive exploration of key principles in account management and management strategies tailored to organisational contexts. Focusing on the critical role of account management in driving sales and fostering long-term client relationships, this course equips participants with the skills needed to excel in management roles that require effective sales and account management techniques. By delving into proven account management practices, attendees will gain valuable insights into how to manage accounts strategically to maximise organisational growth.

Key Takeaways

  • Comprehensive understanding of account management and management principles within organisations

  • Enhanced skills in managing accounts strategically to support sales objectives

  • Practical knowledge of client relationship management and sales forecasting

  • Ability to align account management practices with organisational growth strategies

  • Preparation for career advancement in account management and sales-focused management roles

Certificates

Reed Courses Certificate of Completion

Digital certificate - Included

Will be downloadable when all lectures have been completed.

Curriculum

1
section
11
lectures
0h 55m
total
    • 1: Account Management Module 1 Introduction to Account Management 05:00
    • 2: Account Management Module 2 Customer Relationship Management 05:57
    • 3: Account Management Module 3 Sales and Negotiation Techniques 05:00
    • 4: Account Management Module 4 Account Planning and Strategy 06:05
    • 5: Account Management Module 5 Technology and Tools for Account Management 05:00
    • 6: Account Management Module 6 Marketing and Advertising 06:06
    • 7: Account Management Module 7 Sales and Negotiations 04:00
    • 8: Account Management Module 8 Customer Service and Support 06:30
    • 9: Account Management Module 9 Account Management 04:00
    • 10: Account Management Module 10 Performance Management and Evaluation 06:33
    • 11: Account Management for Organisations Assignment -

Course media

Description

This course on account management provides an in-depth understanding of how management and account management functions intersect within organisations to support successful sales outcomes. Participants will learn essential management frameworks to develop strong account management processes that align with sales objectives. The curriculum covers the full spectrum of account management responsibilities, including client relationship management, strategic planning, sales forecasting, and performance analysis. Throughout the course, management concepts are reinforced with a focus on practical account management strategies that enhance customer retention and revenue growth. Emphasising the importance of account management in the sales cycle, the course prepares individuals to manage key accounts effectively and build sustainable business partnerships.

By mastering account management techniques and applying management principles in a sales context, learners will be able to drive results and meet organisational goals. The integration of account management and sales management skills is critical for professionals aiming to advance in competitive business environments. This course highlights the evolving role of account management within organisational management structures and sales teams, ensuring participants develop a thorough understanding of the discipline’s impact on overall business success.

Who is this course for?

This course is ideal for sales professionals, account managers, and anyone involved in organisational management looking to strengthen their account management capabilities. It is suited for individuals seeking to enhance their knowledge of sales-driven account management or transition into roles that require robust management and account handling skills.

Requirements

No formal qualification in Account Management for Organisations is required for this course.

Career path

Graduates of this course can pursue roles such as Account Manager, Sales Manager, Client Relationship Manager, and Business Development Manager, where strong account management and management skills are essential for career advancement.

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FAQs

Interest free credit agreements provided by Zopa Bank Limited trading as DivideBuy are not regulated by the Financial Conduct Authority and do not fall under the jurisdiction of the Financial Ombudsman Service. Zopa Bank Limited trading as DivideBuy is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, and entered on the Financial Services Register (800542). Zopa Bank Limited (10627575) is incorporated in England & Wales and has its registered office at: 1st Floor, Cottons Centre, Tooley Street, London, SE1 2QG. VAT Number 281765280. DivideBuy's trading address is First Floor, Brunswick Court, Brunswick Street, Newcastle-under-Lyme, ST5 1HH. © Zopa Bank Limited 2025. All rights reserved.